Pitch creative and rationale
User scenarios & personas
The first step was to conduct a comprehensive assessment of the market to ensure that the new Villarenters brand stood out from the competition.
To ensure effective improvements in customer experience, a set of sample user personas to were developed and used to rationalize the new site's structure and functionality.
Since the site's launch in January 2010, the site has delivered more visitors with potential customers spending longer on the site.
"The care and attention to the overall customer experience has really paid off and we're delighted with the new site."
General Manager, villarenters.com