SOLUTION

Vodafone asked Avvio to explore the possibilities of mobile advertising and present them to their internal audience.

The arrival of 3G technology was a significant advance in the possibilities of targeted mobile advertising.

By developing a series of user personas and situations we looked at how targeted advertising could be used to positively enhance user experience and designed these into a set of user interfaces.

RESULTS

These concepts were used to promote awareness to Vodafone employees.