Work

Designing the future of mobile advertising

Vodafone wanted to explore the possibilities of targeted 3G advertising

Vodafone FPU
Vodafone

Future Products Unit

AGENCY

Avvio

MY ROLE

User scenarios
Interface design

SOLUTION

Vodafone asked Avvio to explore the possibilities of mobile advertising and present them to their internal audience.

The arrival of 3G technology was a significant advance in the possibilities of targeted mobile advertising.

By developing a series of user personas and situations we looked at how targeted advertising could be used to positively enhance user experience and designed these into a set of user interfaces.

RESULTS

These concepts were used to promote awareness to Vodafone employees.