AGENCY
Avvio
MY ROLE
User scenarios
Interface design
SOLUTION
Vodafone asked Avvio to explore the possibilities of mobile advertising and present them to their internal audience.
The arrival of 3G technology was a significant advance in the possibilities of targeted mobile advertising.
By developing a series of user personas and situations we looked at how targeted advertising could be used to positively enhance user experience and designed these into a set of user interfaces.
RESULTS
These concepts were used to promote awareness to Vodafone employees.