User scenarios & personas
User interface design
Following discussions with TNT to better understand the challenges they faced across their network of over 200 uniquely different websites around the world, the usability of their existing websites, their competitors, and other successful online booking engines were all analysed.
From here a customer focused website was developed that delivered a far superior user experience within a flexible modular framework allowing a single template structure to form the basis of all the global sites. Particular attention was paid to the need to facilitate local customisation of applications and languages included Chinese and Hebrew.
The new home page offered easy access to booking tools and also provided a direct channel for TNT to talk to customers.
The site has been rolled out across 200 countries in more than 8 languages and was selected as one of the best of its kind by CxO magazine.
"The TNT homepage is a fine example of sober yet elegant design. It is immediately clear what the purpose of the site is and where all the needed information can be found. The site is also very light on the eyes, using mainly white pages, a nice font and some orange touches to indicate links and menu items."