Work

Designing an app for one million phones

Orange's App Shop gives customers click-and-go access to thousands of applications, services and game

Orange Mobile Guidelines
Orange.com

Orange App Shop - Mobile E-Commerce Site

AGENCY

Avvio

MY ROLE

Mobile UI design
Client liaison

SOLUTION

At the heart of this project was the need to strike a balance between Orange brand visual style, the standards of the individual mobile platforms, the standard sizes of the content assets available to us (product screenshots, advertising banners etc) and the need to rationalize and minimize the number of different visual elements across the full range of platforms, interaction types (touch and non touch) and wide range of screen sizes.

RESULT

App Shop was initially launched in December 2009 to one million mobile devices in UK and France.