Work

Building a new live event brand on excellence

Classics at the Castle wanted to make their new unproven event a success

 Classics At The Castle
ClassicsAtTheCastle.com

Digital and print comms

AGENCY

Savi Design Associates

MY ROLE

Comms Strategy
Print design
Digital design
Client liaison

SOLUTION

For the first event in 2007 we used an illustrative route that referenced period advertising and allowed us the flexibility to quickly change the cars within the artwork to allow either targetted, model specific or broad appeal advertising within this niche market.

Each year the core artwork is used for a series of full page ads in Porsche's glossy club magazine, as well as direct marketing postcards and branded emails, all supported by en event website.

The artwork is also used throughout the ticketing, signage and event merchandise. Limited run variations of the posters are used as prizes and sales of the main event poster generate a significant margin.

RESULTS

The first event in 2007 event was a huge success with numbers exceeding projections.

The 2008 outdoor car event saw attendance up 30%, corporate sponsorship up 80% and advance online ticket sales accounting for 20% of gate receipts.

The event has run every year since and continues to expand, now attracting direct sponsorship from Porsche AG.

CLIENT RESPONSE
"Ever since our first event in 2007, Sam's input has been key to the success of Classics at the Castle. He has worked consistently to tackle the many challenges of delivering the event year after year."
F.H. - Classics at the Castle Co-Founder